Respected leadership coach John C. Maxwell wrote in his book: Everyone Communicates Few Connect: “If you already work at connecting with people, you can learn to become better at it. And if you haven’t previously tried to connect with others, you will be astounded by how it can change your life.”
Time is more valuable than money. You can learn to make more money but you can never make more time. It makes good sense to build a solid relationship with your client during escrow as a foundation for your future earnings creating a sustainable business model. Let that first transaction be just the beginning of a long and fruitful relationship for both you and your client – this is win-win.
Think about your client, what are their financial goals, their hopes and dreams? They look to you as a Real Estate Professional, why not engage them further and build a long term relationship? There is a treasure trove of value in the relationship you have built with your clients, teach them the benefits of investing in real estate beyond the sale or purchase of this first transaction.
